Downy x Coach Harbaugh
This is the story of a celebrity football coach who loves his khakis and the redheaded manchild hired to keep them wrinkle-free.
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A few weeks before launch, we released some unbranded footage. A couple sports writers thought it was real…
And then we dropped some shorties.
ECD: Joe Mongognia // ACDs: Brett Simone & Lillian O’Connor // AD: Alyssa Gaddis // CW: Abigail Hoeflinger