Downy WrinkleGuard

Statistic show that wearing wrinkled clothing can lead people to believe that you’re untrustworthy, unkempt, or otherwise. To introduce Downy’s new wrinkle fighting product we made two TV spots where wrinkles lead to people making some not so innocent assumptions.

Featured: Ad Age / LBB / Best Ads on TV / The Drum

ECD: Joe Mongognia // ACDs: Brett Simone & Lillian O’Connor // AD: Alyssa Gaddis // CW: Abigail Hoeflinger