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Takes You Back

Takes You Back

Scent is the strongest sense tied to memory, and the smell of Downy hasn’t changed for 60 years - so your freshly washed closed are basically time machines. It’s science.

 
ECD: Joe Mongognia // ACDs: Brett Simone & Lillian O’Connor // AD: Alyssa Gaddis // CW: Abigail Hoeflinger